Reach your Target Audience

Respondent targeting, cloning, cap, drill down, census balance

TapResearch avatar
Written by TapResearch
Updated over a week ago

Getting the right respondents to take your survey is key to a successful project! Thoughtful respondent targeting narrows down which respondents see your survey, so we only show it to the respondents most likely to complete it.

In this article:


  1. Choose how many respondents you need.

  2. Add targeting options to define your audience. At least one targeting option is required. If your survey is available for the general population, you can target to ages 16-99 (the minimum/maximum ages of TapResearch respondents).

    Targeting options are categorized under subjects. Simply click the categories to expand or collapse the lists. When you select a characteristic, a pop-up with the question and answer options will appear. In this example, we're selecting cat owners: 

As you add more targeting, the number of respondents we can reach will decrease, but you will not pay anything more for this targeting ability.

Create as many target groups as you need. The project will run until all target groups are filled or it receives zero responses over seven days.

Multiple Target Groups/Cloning Target Groups:

If you have multiple groups you'd like to target or if you'd like to manage quotas, you can add more target groups. This can be done in two ways:

  1. Click the +Add target group. This will create a second blank target group.

  2. Click the Clone button in the top right-hand corner (see below image). This will copy your current target and you can change what you need. This is helpful if you have a large number of requirements that you don't want to re-enter. 

Census Balance (US Only)

You can click the census balance button when adding age or gender, which ensures that the respondents fall in all age/gender ranges, in line with United States census information.

Drill Down

This will allow you to see the feasibility breakdown for various targeted populations. In the below example, we see the estimation of populations of dog owners broken out by political affiliation. 

To see a full list of targetable traits, see page 7 of our E-Book!

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