What is Survey Logic?

Survey logic allows you to add rules to your survey, changing the survey experience based on respondents' answers. It can be used to skip questions, disqualify respondents, or create a new respondent path.

Why is Survey Logic Important?

Survey logic shortens your survey and provides insights from all types of respondents, by including differentiated paths for various segments or research goals.

How Logic Impacts Pricing

In Market Insights, customers pay for the longest route of the survey. Because survey cost is not affected by including logic, we encourage you to use our branching functionality to get insights from all respondents.

Market Insights cost is $0.10 per question per response. This includes:

  • Unlimited seats

  • Unlimited targeting options

  • Access to basic and extended profiling datasets

  • Census balancing options

  • Coverage of major global markets (US, CA, EU)

  • Custom research consultation available

Logic Features

Question skip

Skip respondents to a future question in the survey based on their answer to a previous close-ended question.

Disqualification Logic

Use logic to disqualify respondents from the survey based on their answer to a close-ended question.

Branching Logic

Apply logic to create various paths within your survey for various respondents based on their answer to a previous close-ended question.

Adding Logic Rulesets to Your Survey

On the questions page, you will have the ability to toggle to add in logic, you will have an option to +Add Ruleset where you can implement our 3 major logic features (Question skip, Disqualification, and Branching Logic).

Ruleset: Conditions that must be met for the respondent to reach the assigned rule. Rulesets act independently and chronologically therefore the order of the rulesets matter. The first ruleset will take priority overall. (Simple way to think about it is to make sure to have the disqualifies first and move to second)

For example, if you have a ruleset that lets a respondent qualify first, but a ruleset later that disqualifies them you would need to move the disqualified ruleset up for the right action to occur. (See detailed example below.)

Logic Actions

  • Move to: This action lets you dynamically move respondents through various survey questions

  • Disqualify: This action lets you remove respondents from the survey

Default Action

  • Anything that doesn't fall into a ruleset will be sent to the default action.

Logic Syntax

Is: This function is for when a respondent needs to meet certain criteria to qualify for the action. For multiple select questions as long as the IS criteria is met the respondent will move forward to the action.

Is Not: This function is for when a respondent DOES NOT fall into certain criteria to qualify for the action. Use only one IS NOT in a Question set.

And: This function is for when a respondent needs to do BOTH actions to qualify for the action. If it’s a situation where respondents need one OR another action to qualify then you need to break out the logic into multiple rulesets.

Top 4 Tips for Survey Logic

  1. Make sure to check your logic with our visualizer (Remember ruleset order does matter!)

  2. Test through the survey multiple times using the “survey preview button” on the questions page to ensure logic is set up properly!

  3. Only use one IS NOT function per ruleset

  4. Make sure within a ruleset you have any “disqualify” actions before “move to” actions

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