Welcome to Tap Research! We are here to ensure your projects run as efficiently as possible and deliver high-quality data.
Your Tap Research Dashboard allows you to target the specific population you want to respond to your survey, as well as to set your budget and estimate how much time it is going to take to get the responses you need. Get started on your project with the steps below!
You are always welcome to reach out to firstname.lastname@example.org along the way.
STEP ONE: CREATE AND NAME YOUR PROJECT
To gain access to your TAP dashboard, log in to:
If you do not yet have an account, create an account here with your email address, and set a unique password.
Once you have logged in, select New Project and give your project a name.
You may name your project whatever you’d like, but most users choose to name their project with something that identifies the content of the survey for that project. This will help you more easily distinguish between projects when you’ve loaded dozens into the system!
Once you have named your project, you will be taken to the Campaign Builder for that specific project. You will have a unique Campaign Builder for each project, so customize this builder as much as you need to in order to achieve the best results for each survey.
STEP TWO: IDENTIFY TOTAL NUMBER OF RESPONDENTS YOU WOULD LIKE FOR EACH TARGETING GROUP
The number of respondents you would like to complete your survey will be entered in the “Quantity” field in the “Respondent Targeting” tab.
If your project has several quotas or targeting groups with a unique number of desired responses, you can create as many “Respondent Targeting” sets as you need by selecting “Add Target Group” under the same tab and adding the desired number of responses for each quota.
If you create several Respondent Targeting groups, it is helpful to name each group to match the name of each quota so you can easily make adjustments as your quotas fill.
*NOTE: Your total number of responses for your project will be the sum of the Quantity set for each target group.
STEP THREE: SET YOUR TARGETING
Now that you have told us how many responses you would like, tell us who you would like to respond to your survey by filling in your targets under “Targeting Options” in the Respondent Targeting tab.
The options you see in this tab are respondent characteristics we can target. This affects the Incidence Rate of your project, and it is always advised to add as many targets as you can in order to ensure that your study reaches the right respondents without reaching too many of the wrong ones! As you can see, we are able to target for a large number of characteristics!
To target your respondents, select a targeting option from the menu, adjust as needed, and select “Done”.
You can always edit your quotas, or targeting groups, after you have launched your project by clicking on the quota under “Selected Targeting” and adjusting as needed. Or, click the X on the far right to remove the quota completely, which will open your targeting to ALL availability within that quota (e.g. removing the target 18-22 will send your survey to all respondents ages 18-99).
STEP FOUR: TARGET DEVICES (IF DESIRED)
It is most common for projects to target all devices, but if you prefer your respondents to use a specific device, you can edit this by selecting “Advanced” under the Respondent Targeting tab and deselecting devices you do not want your respondents to be using.
*Note: If you are going to target mobile respondents, surveys need to be mobile compatible. Additionally, removing device options may negatively affect your feasibility.
STEP FIVE: SET YOUR PRICING
Your desired pricing will help determine your feasibility, or the estimate of how many responses your survey will get in your given timeframe.
Cost/ complete is the amount you will pay for each completed response. A typical cost/ complete is $1.00, but you may adjust as needed to either increase feasibility or stay within budget.
Enter your desired CPI in the Cost / Complete field of the Pricing section.
After entering your cost/ complete, you will be able to see the estimated total cost of your project, assuming your project receives the total number of desired completes.
STEP SIX: SURVEY DETAILS
Navigate to the “Survey Details” tab to help determine your feasibility, or the estimate of how many responses your survey will get in a given timeframe. The factors that affect feasibility are:
Length of survey
Round your survey length to the nearest minute. The longer your survey, the lower your feasibility.
The IR, or Incidence Rate, is the percent of respondents you expect to be able to complete the survey after you have targeted for all available characteristics. For more about calculating your project’s IR, see this article.
Days in field
More days in the field improves the probability of achieving your desired number of responses. If your survey is in the field for several weeks you may get fewer responses per day, and that is ok!
A higher cost/ complete improves feasibility. If you have a tough project, such as a survey with limited targeting or a lengthy LOI, raising your cost/ complete can help entice respondents toward your project.
How can I increase my feasibility?
You can increase the likelihood of getting the responses you need in the time you need them by adjusting the above variables in the following ways:
- Decrease LOI
- Increase IR by improving your targeting, if possible, or by adding a prescreening question (See more about IR and prescreening questions HERE)
- Increase the amount of time your survey is in the field
- Increase your CPI
After completing your survey details, you will see your feasibility in the Pricing section of the campaign builder. This tells you our estimate of how many responses you will get within the number of days in the field you selected.
If you have more than one targeting group, you will see a separate feasibility estimate for each targeting group.
If your project does not show any feasibility, try adjusting per the “How can I increase feasibility” suggestions above. You must show a feasibility of at least 1 response in order to launch your project.
STEP SEVEN: ADD YOUR SURVEY LINK AND REDIRECT URLS
Place your survey entry link (provided by your survey hosting software) and make sure our custom re-direct links have been placed in your survey hosting software.
Every platform is different. You can refer to your survey hosting software for specific questions about placing redirect links.
STEP EIGHT: TEST AND LAUNCH!
Test for DQ and Complete before launching your survey to ensure you are redirected correctly. You can do this by clicking the "Test" button and purposefully disqualifying, then testing again through completion.
You should be redirected to the following page after disqualification: